Library
One of the best habits any practice owner can develop is the habit of learning. Some of the most valuable ideas I've implemented in my own practice didn't come from optometry textbooks—they came from great books on leadership, communication, service, and business. This collection includes some of the books that have influenced my thinking and that I often recommend to doctors who are starting or growing their own practices. My hope is that this library helps spark ideas, build confidence, and inspire fellow optometrists to create practices that truly reflect their vision.
Creating Your Business of Distinction
by Dr. April Jasper
Imagine yourself five years from now. When it comes to business, will you be happy, fulfilled, and bringing value to yourself and others? Or will you be treading water? Creating Your Business of Distinction shares a detailed blueprint for creating the business of your dreams – one that customers cannot live without.
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Atlas of the Heart
by Brené Brown
In Atlas of the Heart, Brené Brown takes us on a journey through eighty-seven of the emotions and experiences that define what it means to be human. As she maps the necessary skills and an actionable framework for meaningful connection, she gives us the language and tools to access a universe of new choices and second chances.
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From Strength to Strength
by Arthur C. Brooks
In From Strength to Strength, Arthur Brooks shares his insights on finding success, happiness, and deep purpose in the second half of life. Drawing on social science, philosophy, and his own experience, Brooks shows how to shift from the striver mentality to a more meaningful path of wisdom, purpose, and fulfillment.
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The 3rd Alternative
by Stephen R. Covey
In The 3rd Alternative, Stephen Covey presents a revolutionary approach to conflict resolution and creative problem-solving. Moving beyond compromise, Covey shows how to find synergistic solutions that are better than anything either side originally proposed—transforming conflicts into opportunities for breakthrough results.
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